Our beliefs

Taste First.

Yamamasa Koyamaen’s motto is to give the ultimate priority to delivering fine tea. Manufacturing of tea is a simple process and that is why the quality of raw ingredients is directly linked to the quality of product.

This means flavorful raw ingredients are essential for producing flavorful products, and flavorful raw ingredients are more expensive.

Emphasizing the material itself

We value quality more than appearance.
Using beautiful containers is important, but ensuring the quality of the tea inside the container is our highest priority. We believe that product advertisement is only useful when the product itself is worth advertising. Yamamasa Koyamaen focuses on the essence rather than appearance by constantly emphasizing the product quality since the foundation of our company.

Building trust

Tea wholesalers have the responsibility to provide stable sales of high-quality tea that match the price to retailers and customers. This is achieved through sophisticated skills and careful evaluation. On the other hand, tea wholesalers are also responsible for purchasing from tea farmers with reasonable prices that match their quality. We always take these responsibilities faithfully and try to continue building trust.