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2026.2.13

Introducing UJICHA MATCHA

Our Official North American Retail Partner

Introducing Our North American Retail Partner: UJICHA MATCHA

Yamamasa Koyamaen is pleased to introduce our official North American retail partner, UJICHA MATCHA, which brings our matcha--under the Yamamasa Koyamaen brand and packaging--to customers in the United States (US) and across North America.

What is UJICHA MATCHA?

UJICHA MATCHA is a retail partner dedicated to thoughtfully introducing the appeal of Japanese tea and matcha to customers in the United States. Centered on online retail, they provide clear and practical information on how to enjoy matcha, as well as insight into its cultural and production background.

Their dedicated Yamamasa Koyamaen page presents not only product details, but also our brand philosophy and guidance on how to properly handle, prepare, and enjoy matcha--making it approachable for both newcomers and experienced matcha enthusiasts.

At UJICHA MATCHA, the mission is to respectfully introduce the exceptional craftsmanship of producers like Yamamasa Koyamaen--whose legacy and quality standards are deeply respected in Japan--to customers in the United States. By honoring the heritage and integrity behind these teas, they aim to make distinguished Japanese matcha more accessible without compromising its authenticity.

For US Customers: The Purchasing Experience

In the United States, many people first encounter matcha through matcha lattes and sweets. At the same time, interest in whisking and drinking matcha straight, as well as in premium ceremonial-grade matcha, has been steadily growing in recent years.

To meet these diverse needs, Yamamasa Koyamaen works closely with UJICHA MATCHA to offer a carefully selected lineup, including:

  • Matsukaze

  • Samidori

  • Yomo no Kaori

  • Ogurayama

  • Shikibu no Mukashi

  • Tennouzan

  • Hojicha powder

This range allows customers to explore matcha for different purposes--from whisking and enjoying as tea to pastry and culinary applications--while maintaining Yamamasa Koyamaen's quality standards.

UJICHA MATCHA also enhances the purchasing experience with thoughtful extras such as a matcha guidebook, original postcards, and stickers.

For more details, please visit their website:

https://ujichamatcha.com/pages/yamamasa-koyamaen

Looking Ahead

Moving forward, Yamamasa Koyamaen will continue working closely with UJICHA MATCHA to propose new and meaningful ways for customers in the United States to enjoy matcha. Through careful product selection, clear information sharing, and experience-driven initiatives, we aim to deliver the taste and quality that Yamamasa Koyamaen has long valued--faithfully and responsibly--to the US market.

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